Pick one product, service, or customer type. Enter what you earn and what it directly costs you to deliver it. Find out in minutes whether this part of your business is genuinely profitable — or just keeping you busy.
What are we measuring?
For every dollar you bring in, some of it immediately goes back out the door to deliver what you sold — materials, direct labour, fees. What is left over is your contribution margin. It is the money that covers your rent, salaries, and everything else — and then becomes profit. If this number is low, your business is working hard but keeping very little.
1
Choose What You Are Measuring
2
Enter Your Numbers
Revenue before any costs are deducted.
Now enter the costs that exist only because you made this sale. Leave out rent, ongoing salaries, or anything you pay whether you sell or not — those are fixed costs measured separately.
What it costs you to deliver this sale
Amount
Materials or stock anything physical you buy or use to fulfil this sale
Delivery labour time from staff or contractors directly on this work
Commission or referral fees paid only when a sale happens
Payment processing or delivery fees per-transaction charges
Other costs per sale
Total costs per sale
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3
What You Keep From Each Sale
In Money
—
As a Percentage
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4
What This Means For Your Business
🟢 Above 50%
Excellent. More than half of every sale goes toward covering your overheads and becoming profit. You have a strong foundation for growth.
🟡 30% – 50%
Solid, but watch for rising costs. You are keeping a healthy share, but a small change in your cost base can hurt quickly.
🟠 15% – 30%
Thin margin. You are working hard but keeping very little from each sale. Any increase in costs or drop in volume could wipe out your profit.
🔴 Below 15%
Urgent. Once you add your running costs on top, you are likely losing money on each sale. Your pricing, costs, or offering needs to change now.